Dealership Opportunities Available (GFC) designs and develops high-end floor coating systems and distributes its proprietary liquid coating products to certified dealerships throughout the United States. GFC was founded in 1996 in Phoenix, Arizona, and has established over 30 dealerships which together have installed over 70 million square feet of flooring systems for local and national customers. The company continues to hold an A-plus rating with the BBB and is licensed and certified in residential and commercial concrete and specialty floor coating installations.

GFC provides its dealers with complete access to over 25 years of experience and complete technical and logistical support…without the fee elements, restrictions, royalties or significant control of a franchise. Due to the overwhelming success of our dealerships, is pleased to announce that the company is awarding new dealerships to highly qualified and motivated individuals who are ready for immediate business ownership.

“We began our journey with in February 2023 to become a dealership. Since then, the process has been seamless. Ken and Rob have been incredible to work with. We were very impressed with their organization, patience, understanding and their commitment to excellence. It is very apparent that they truly love and believe in what they are doing and are 100% committed to their dealers. Ken and Rob, along with their team, Joyce, Jen and Nick have answered our countless questions and in doing so have been incredibly kind and patient. We have overcome any hurdles and challenges together. They understand the demand it takes to start a business and they walked us through every step of the process. We are confident that this was the right dealership for us; not only are you getting the best product to offer to your customers, you are also getting a team of people that are invaluable. If you are interested in starting a dealership with, I would highly recommend them.”


Interested? Start Here!

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  • No coatings experience necessary
  • Extensive training and support
  • Website and SEO development assistance
  • Centralized lead management center
  • Marketing, advertising and sales support
  • Proprietary GFC products in on-line store
  • Proprietary in-field and in-office applications
  • Technical support and coaching
  • Brand recognition
(514) 616-1040
We are accepting dealer inquiries from all states.
Interested parties should have between $55 – $75K to invest

Dealer Qualifications

We are looking for dealers that reside in areas at least 2 hours drive from any of our existing dealers found here. Our dealer prospects should be ready for business ownership, eager to be trained in our proven coating systems, and possess both an entrepreneurial spirit and positive attitude.

What is the process of becoming a dealer?

A telephone call between you and us is Step 1. We typically start with a no-obligation Discovery Day (it’s a 2-hour Zoom meeting) where we present our products and services and explain the path to dealership. We’ll answer your questions and you’ll determine if we are a fit for your business venture. If interested, your next step is the signing of a Dealership & License Agreement and payment of the training fee. Thereafter, together we’ll schedule your Coatings College training, On-Site training and grand opening.

“I’m a new dealer in Colorado Springs/Denver. I began this process with in July and have never worked with a company with so much support. Ken, Rob, Nick, Joyce, Jen and others have been there for me at every turn. The support from training on the product to building out your website has been wonderful. I love the fact that does things the right way on the product and service side. I have confidence I’ve been trained on the best product in the industry and the correct way to apply it. In addition, as I have ongoing questions, the responsiveness is there. Transitioning from an office job to a labor business had me nervous at times, but the staff has always been there for me and I’m excited for the adventure that awaits me.”



Coating systems from A to Z. Offer these in your area today!

We are Leading-Edge Innovators

We have been providing innovative, industry-leading concrete coating solutions for over 25 years. We take pride in our work and we focus on exceeding our customer’s expectations every day, on every job. Our products have coated over 70,000,000 square feet of concrete, and we handle every type of job imaginable – residential, commercial and retail – from garages to basements, patios to driveways, and warehouses to airplane hangars.

A Commitment to Excellence

With over 70 million square feet of coating experience and a reputation for total customer satisfaction, superior workmanship and highly-developed production techniques, is a national forerunner in the booming garage enhancement market. The company is actively expanding its national market share through dealership development of success-minded entrepreneurs…the opportunity is great. Our years of experience in this sector and our industry-leading liquid products and techniques make us the number-one garage coating company in North America.

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